How often do we hear various marketing phrases such as made in England or handmade associated with retailers? In the shoe business this is certainly the case - alot of companies use these phrases loosely on a regular basis much to the annoyance of those businesses that are legitimately using the same phrases, to reflect their operational procedures accurately. Surely marketing your product as handmade should mean handmade i.e. not using an electrical powered machine. Call me old fashioned but I used to think that made in England mean't the product was made in England in its entirety and not made elsewhere and merely packaged here in the UK. These misleading marketing statements are happening all too often for the simple reason that retailers/manufacturers feel they can command either a higher price for their product or can make the product appear more saleable when compared to others.
Surely transparency and honesty allows the consumer to make an informed decision - this makes far more sense when thinking longer term. Trust between retailer and its customers is incredibly important and statistics bear this out.
Next time you look at a label inside a shoe or an advert associated with a retailer, look at the type of brand and its price and then think about its potential origin. Sometimes things aren't quite what they seem!
A quality product can be made anywhere in the world - just be open and honest on where and how.
For information on our competition (to win a pair of custom made shoes), details to be announced shortly visit http://www.eshoemaker.co.uk/news
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